Tag Archives: Facebook

8==>

I don’t have a LinkedIn page but if I did it would be filled with dick jokes.

When you get a LinkedIn page you get a LinkedIn Body—it’s you, reconstituted as a linear aggregate of achievement. A LinkedIn Body is made of the ways in which you’ve made money. A LinkedIn Body makes you into money—the contacts and connections are the lubricants of your professional mobility, and you, as a LinkedIn Body and a product on a networked market, are easily exchangeable, measurable in value. LinkedIn contacts aren’t people; people on LinkedIn are contacts. The LinkedIn Body doesn’t sweat or piss but it does shoot out bots—via email—to invite more contacts. The LinkedIn Body is a vessel that incubates new connections in the big collective networked body of LinkedIn.

The LinkedIn Body is promiscuous, and its promiscuity is purely professional—professionally pure. The LinkedIn Body is clear and flowing, transparent, flat, eager to link in to networking opportunities, to register presence in the mobile zones of white-collar labor. The LinkedIn Body is shaped like a slender strip of netting—the more connections it has, the longer and stronger it gets. Its health is measured by its number of contacts. Its orifices are hermetically sealed but its fingers branch out, offering a slim handshake in all directions. Its arms flex the clout of its connections. Its mouth is impenetrable; it shows a tight mesh of white teeth that circles the whole head, its gleam pinging back the query—Are we connecting?

I don’t want to have a LinkedIn Body and this is why I don’t have a page on LinkedIn. This is why, if I did have a page, it would be filled with dick jokes—to poke holes in the fabric of the LinkedIn Body, to peek through its undone flies, to be reminders of the real, pissing body beyond bloodless LinkedIn one: 8==> HI !!

The LinkedIn Body’s look persuades follow professionals that it never has funny thoughts about dicks. Or if it does it keeps them hidden, just as—on the streets or in the office—it conceals its dick in khakis. The LinkedIn Body’s dick fucks its wife and doesn’t try anything funny. The LinkedIn dick—encased in pleated khakis—only shares its funny dick thoughts in an AFK location like a men’s room where the only ones who can hear them are a couple other LinkedIn dicks who can be trusted not to perforate the condom of integrity encasing their LinkedIn dick buddy.

What does Mark Zuckerberg, founder of Facebook, have to say about this? “You have one identity,” says Zuckerberg. “The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity.”

What Zuckerberg is saying here is that he thinks we should all have LinkedIn Bodies. No—he thinks the LinkedIn Body should be the only body we have. Co-workers—no, “work friends”—might as well be the only people you know. LinkedIn makes everyone a “contact”; Facebook treats people the same way but makes them “friends.” Friends are friends, kin are friends—you can identify husbands, wives, siblings, cousins on your profile to single a few people out as more than friends but they still count toward your total number of friends. And Facebook connects you to hundreds of friends. Facebook dresses up the strangeness of LinkedIn Bodies in the gooey warmth of friendship. But in spite of that it still shapes bodies as flat, grasping, eager—monstrous.

What does Chris Poole, founder of 4Chan, have to say about this? “Google and Facebook would have you believe that you’re a mirror,” says Poole. “But in fact, we’re more like diamonds.” He means we have a body that’s not a LinkedIn Body—but we have to hide parts of it at times. We’re like diamonds, he says, but Poole’s diamonds oddly reflect light from only one facet at a time: a facet for Facebook, a facet for 4Chan, more facets for other places. “Anonymity is authenticity,” says Poole. “It allows you to share in an unvarnished, unfiltered, raw and real way.”  The truest facet is the hidden one—the dark side of the moon.

4Chan is a community of affinities of what the LinkedIn Body holds in privacy—a water cooler in the dark. 4Chan lives in symbiosis with the LinkedIn Body. It is the private parts of social media, or a glory hole for them. On 4Chan the dicks aren’t in the khakis. They’re out there! It’s the faces that are clad—in Guy Fawkes-type masks.

Both Zuckerberg and Poole are interested in preserving the social status quo through online communities. If one of them is radical it’s Zuckerberg, who wants to eradicate privacy and make public life—professional life—the whole life.

Zuckerberg’s “integrity” and Poole’s raw and real authenticity are spatial conceptions of selfhood derived from the liberal ideal of the subject—an autonomous agent within a bounding line, acting consciously and consistently as the embodiment of principles. Mirrors or diamonds, the pictures of the self that Zuckerberg and Poole like have hard, definite edges—inorganic and discrete.

A LinkedIn identity—Zuckerberg’s integrity—accommodates growth and change but only along a linear path. The change allowed is change in the sense of professional development, or the stepwise movement down the drop-down menu’s options from “single” to “in a relationship” to “engaged” to “married”—it’s better not to muck around in the grab bag below! Facebook’s Timeline tracks life as a chronicle where, when viewed retrospectively, one thing led to another with the inevitability of linear progression. It disposes with the narrative possibilities of biography that can be open to contingencies and the past possibility of other stories, other paths. The Timeline, like the pruned achievements of the LinkedIn page, is a bounding line, delineating people as agents within a nicely rounded public sphere.

But the remarkable thing about social media is its potential to undermine old conceptions of selfhood, by making space for a record of utterances and images of the body that are immediately public and visible, revealing change and the contingency of selfhood is an unvarnished, unfiltered way, as Poole might say. Social media turns the public sphere inside out, collapses and deflates it—the private mingles with the public in the leftover mess. Zuckerburg would clean up that mess by vacuuming the private parts—my dick jokes!—and discarding them; Poole would like to sift the public from the private and glue them to facets of diamonds to keep them apart. But what’s wrong with being real and raw without anonymity? What’s wrong with the real and raw abject dreck of bodies (selves) being with and changing with one another? “You have one identity,” Zuckerberg says, and he’s right—what he’s wrong about is the shape of it; what he misses is its shapelessness.

You only live once. You have one self, one body—and the contact of your self with the world is bound the position of its body in space in time. But singularity shouldn’t be mistaken for stability or solidity. Positions in space and time are always changing, and the self and the body—though one—are always changing with them, always changing with others. Authenticity is bound up in ideals of stability and consistency, but real and raw authenticity is the truth of change, the reality of multiplicity within singularity, the contingency of life.

Life is what happens around LinkedIn but LinkedIn makes it look like the bit of life it records is the one that matters. Facebook adds a film of friendliness to make it feel like LinkedIn living is all there is to life.

Lots of people feel good about their LinkedIn Bodies; lots of people are fine with Facebook.

Lots of people out there hate Life.

***

APPENDIX: Sample CV

1984: Made applesauce in pre-school; teacher said not to put plastic knife in mouth; put plastic knife in mouth to eat a tiny bit of apple; cried, not because cut self but because disobeyed. Skills utilized: Yielding to temptation, crying

1994: Viewed mother’s emaciated corpse. Skills acquired: Skepticism toward medical knowledge, indifference regarding death

1997: Saw therapist weekly; therapist said I only had to talk to him if I wanted to; sat through all sessions in silence; therapist said I didn’t have to keep coming. Skills utilized: Skepticism toward medical knowledge

2000: Did not have sex in twentieth century. Skills acquired: None

2005: Slept with friend’s ex; made people angry. Skills acquired: Rudimentary understanding of emotions associated with romantic relationships

2006: Invited friends over for a small gathering; three guests arrived early and proceeded to have threesome in my bed; tried to get them to stop but could not until other guests rang the buzzer; one of the sex guys ran into bathroom naked and vomited in tub. Skills utilized: None (someone else cleaned the tub for me)

2007: Black eye obtained when beaten by Miami Beach police officer. Skills acquired: Don’t spit at cops even when repeatedly asked: “Do you have AIDS?”

2012-present: Took many selfies. Skills utilized: Social media optimization

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Look Away

Last year Constant Dullaart made a video, Crystal Pillars, about leaving Facebook behind. It was edited from footage he’d taken with his phone over the previous few years, with a voiceover that mixed introspection regarding his own feelings about Facebook with some found texts: the prospectus from Facebook’s IPO, a statement by Mark Zuckerberg, the “About” section from Klout’s web site, tweets by Lil B. Crystal Pillars was shown in 2013 at the Rotterdam Film Festival and at bubblebyte.org, an online exhibition series. I didn’t see it in either of these contexts but Constant had sent me the video by email in the fall of 2012 and I watched it then.

For the most part I liked it. I liked the imagery and the editing. I also liked the open, confessional nature of the first-person text and the strangeness of its contrast to the found excerpts collaged with it. I was excited by the personal turn in Constant’s work, which has always tried to identify the traces of human presence in information technologies, but usually does so in an aloof, generalizing way. Take his series of “internets,” the tweaks of the Google homepage—the default gateway to the internet for so many people—that remind us that even though the page is white and blank as if it came out of nowhere, the default is not nothing; it’s a setting that someone chose to put there, and as such there is a flexibility and vulnerability to it. The Revolving Internet spins end over end as users try to navigate it. The Disagreeing Internet waggles in the browser window as if shaking its head no. The Censored Internet changes every character to an X. The Sleeping Internet dims and brightens to the rhythm of a sleeper’s breath, suffusing the coolly empty site with a human warmth. These give a personality to a web site, they make it weird in ways that only people can be weird. The default is already designed to be open and understandable to everyone, and Constant gives them traits that anyone can imagine—though more human than the default, they still have the generalness of the default. There is nothing particular about them.

In other works Constant has featured his own body, if not himself (his self)—like his performances that mimic the DVD screensaver, where he moves the logo to the edges of his webcam’s frame, and Poser, where he adds himself to group photos of strangers that he found on Facebook—but even then the work is not about him, it’s about his transformation into a generalized human presence.

I like Poser a lot and it’s probably my favorite of the landmark net-art works that address social media group photography (others worth mentioning: Guthrie Lonergan’s Internet Group Shot and Daniel Chew’s Cropped). The aloofness feels right in it because it means he’s not putting himself above the strangers in the found photos—he’s embodying the distance felt when encountering pictures of strangers and it’s something that’s easy to relate to. As in the series of internets, feeling is generalized, yet it’s still more effecting and vital than a template or a software setting. But in Crystal Pillars the generalizing feels wrong, because the video is largely about Constant’s personal experience, and the attempt to generalize obscures that. The voiceover text is read aloud by Henna Hyvarinnen, who was his intern at the time. She wrote parts of the text, based on interviews with Constant; Constant wrote the rest himself, and compiled the collage. The single voice partially smooths the differences between the cut excerpts—but not fully, because besides the various styles of writing the voice itself is ragged, with awkward pauses, sniffles, stumbles, and mispronunciations. I liked how the audio track included mistakes. It was unlike videos by Constant’s peers (Oliver Laric or Harm Van den Dorpel) where the text is read by text-to-speech robots or hired voice actors. But I didn’t like how it was a woman who carried the burden of the voice in its abject, imperfect physicality. It seemed sexist, especially when all the texts were written by men, except for one that the voice itself—the intern—had to written to vocalize for Constant.

Besides the phoniness of personal branding and the affective labor that goes with it, Constant’s criticisms of Facebook targeted the atmosphere of the “perpetual high-school classroom” and the feelings of jealousy and competitiveness that it exacerbates. I identified these as Constant’s personal experience of using the site, based on conversations when he’d told me about this. I suppose it’s a common experience but it’s not something I personally feel so I can—personally—attest that it’s not universal. And that’s the source of the contradiction that I think undermines Crystal Pillars. On the one hand, Constant is trying to deliver a critique of ironic distance and packaged personal connections. Yet the artistic methods used in the creation of the audio track replicated the social media conventions of the commodified self that mask vulnerability, weakness, doubt. I think it could have been more honest and effecting if he had recognized the particularity of his own experience and related it in his own voice—and let his audience chose how to identify (or sympathize) with him.

I’ve never given artists suggestions on changing a work but I wrote him an email to tell him all this and urged him to re-record the audio track with his own voice. Constant defended his choices and argued for them and left the video as it was, which is what any artist should do.